RESET YOURSELF. RESET YOUR LIFE.
followers gained in 2 weeks
cocktails consumed above 30,000 ft
months from concept to launch
#resetyour stories were shared
laughs were shared this week
BUILDING A BRAND VOICE
The Reset is a digital homebase for a new generation of women who are choosing to do things differently. Choosing their own path. Their own solutions. Their own voice. It is for real women, who live real lives.
Our job was to generate an authentic, honest, and bold brand voice that spoke to this audience in that girl-friend to girl-friend tone.
DESIGNING A DIGITAL HOMEBASE
The Reset is a digital brand, merging content and commerce.
Designing a site that would inspire, inform and engage the audience was the initial challenge. Generating a platform that would build a community was the larger goal. We partnered with the brand to design, copy write, and generate the necessary visual assets to bring to life this robust online brand.
While still a new brand in the digital space, The Reset is taking off and making waves.
Two months after launch, we have expanded the site to include e-commerce, making it a true hub for resetting your life.
BUILDING A VISUAL BRAND IDENTITY
From the logo to the packaging to the social content, every touchpoint with this consumer was a key opportunity to reinforce our message and build a community around The Reset brand.
From the initial brainstorm meetings to the launch of each element to the marketplace, the brand voice and aesthetic has been at the forefront of the design. Each asset is thought out, test driven and refined before it is placed in front of the eyes of the consumer.
While a tedious process at times, it has resulted in a compelling brand voice and visual aesthetic.
When launching an apparel brand, the lay down product shots are crucial for getting that press we needed. Just think about those pages you read in Elle magazine showing you the “must packs for your vacation”.
To make sure our product shots were magic, we partnered with photographer Cody Rasmussen to pull off some beautiful shots of each piece apparel.
THE CATALOGUE SHOOT
From selecting a model, to prepping the asset doc to art directing on site, it may have been a journey in the making but the end product is looking pretty amazing.
Scroll to see some of our favorite shots. You will no doubt see these featured throughout our site, social and collateral too.