NO WEAK COFFEE = NO WEAK SPACES
spaces concepted and counting
coffees consumed and counting
BRINGING TO LIFE THE ORIGINAL CRAFT COFFEE
When Alfred Peet opened the first Peet’s Coffee, he vowed to always provide his customers with the finest coffees on the plane. He believed no detail was toosmall and that compromises were never worth making. We have taken that passion and used it as the foundation for translating the Peet’s brand into the built space.
A PICTURE IS WORTH A THOUSAND CUPS OF COFFEE
Translating the Peet’s brand to each built space begins with a floorplan; a roadmap for the build out and a canvas for the design. Our team creates a design that maximizes the space while creating a natural flow of traffic and intentional locations for all equipment needed.
From this foundation, photorealistic renders are created that pair fixtures and finishes with custom branded elements to bring the space to life in a way that is authentic to the Peet’s core brand.
It is through these detailed renders that key stakeholders are able to easily buy into the project, understanding what the end result will be.
LET'S TALK TRADESHOWS
When tossing around ideas for the Peet’s large format trade show booth designs, crafting a branded, memorable experience was paramount.
Our team immersed ourselves in all things Peet’s: the fundamentals of the brand, it’s vision for the future, and it’s product line being promoted. We created several concepts for the team but ultimately landed on two winning directions. One for Peet’s Cold Brew program and one Highlighting the Poorly Pouring program.
From concept through design to fabrication and install, our team was hands on with every step of the process, ensuring the end result was perfect.
THE PROUDLY POURING PROGRAM
Peet’s team leaned on us to help them create a kit-of-parts for their licensed partnerships. After some initial kickoff meetings, we aligned that we didn’t want to just create a kit-of-parts, we wanted to create a presentation that shared those key brand elements in a way that inspired partners and brought to life the brand in a variety of ways, showing what was possible to create while staying true to the core brand elements.
Of course we can’t give away all their secrets, but we can show you a glimpse of the materials created to bring this concept to life.