THE FUTURE OF FEMININE HYGIENE IS HERE
individual tissues used to make all of our mock ups
national retail stores proudly display the brand
key vision grounded each design decision
hours spent comping and recomping samples
awkward smiles exchanged in formal meetings
A LOOK AT WHERE THE BRAND CAME FROM
HoneyPot came to us with one goal in mind. To enhance their visual brand to allow them to better tap into their target consumer.
As we learned about the brands long term goals for it’s products as well as the challenges it was facing in breaking into new markets, we were immediately aligned with their desire to reposition the brand within the market and refine the current brand look and feel.
The HoneyPot brand is a strong example of the impact a visual identity can have on opening doors to a broader consumer base.
Start scrolling to take a look at the transformation.
A COMPELLING VISUAL BRAND BUILDS AN AUDIENCE
After refreshing the logo mark and the core identity elements, we embarked on the journey of redesigning the packaging system.
From the in-store shelf presence, to the consumer’s in-hand experience every vantage point was assessed and designed accordingly.
We wanted to ensure that not only was the visual aesthetic perfect but the consumers experience engaging with the pack was flawless.