TASTE THE LEGACY OF NAPA VALLEY
years in the winemaking industry
days spent at the family vineyard
new individuals discovered the brand and counting
glasses of wine shared over brainstorms
days to launch a fully customized website
REDISCOVER THE WINE THAT PUT NAPA ON THE MAP
Grgich Hills Estate came to us with a true challenge. Refreshing the Grgich Hills brand image in a way that attracted the new generation of wine consumers entering the market without alienating there existing consumer base.
By designing a premium yet approachable brand image for them we built a visual identity that they could own across all platforms and markets. A polished, warm inviting brand that stayed true to its heritage while remaining attractive for the next generation of wine enthusiasts.
Legacy, Artistry, Passion + Cultivation
These are the core values that were discovered in our brand audit and they are what ultimately drove each decision moving forward as we updated the visuals assets and the voice of the brand.
From print to digital to tasting room experiences, these guiding principles set the foundation for a strategic marketing effort that reintroduced this timeless brand to a new generation on wine consumers.
As you scroll through the case study, you will see how we infused a breathe of fresh air into the brand while remaining true to the history and authenticity of this legacy wine brand.
UNIQUE BRAND IMAGERY TO CONVEY OUR MESSAGE
When positioning a brand for the first time, or the fiftieth time, branded imagery that captures not only the product but the essence behind the brand is worth its weight in gold. The imagery is what speaks to the consumer, convincing them to pick up the bottle, drive to the vineyard or click through to the site. Own-able brand imagery laid the foundation for the materials to come.