ALL ABOUT WEB PHOTOGRAPHY
When it comes to marketing your business online, you have probably heard the phrase “content is king” time and time again. This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are often the most powerful, versatile form of content. Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+ and more. The photos can also be featured in blog posts and articles – the possibilities are endless.
VISUAL APPEAL IS IMPORTANT.
In fact, when it comes to beautifying your online space, any web designer understands the power of images to promote a brand and quickly convey a message. However, you can’t just use any image and expect it to do wonders. Images that are included in a web page for the sole purpose of filling up white space, often detract from your brand. This will slow the speed of your site for no real purpose. With that being said, you should work with your web developer to think through the strategy of your site and the message that is being conveyed on each page. Images that are needed to make your site a success can be mapped out together.
When you partner with us to design your site, photography and content are at the forefront of our thought process. They enter into our web discussions early on. Imagery is a powerful tool and one we want to harness in a way that is unique to your site and your message. It’s important to shoot these images for web use so that they can be reformatted across your mobile friendly site. It is also important that they tell a story that is shared in seconds. There will always be those visitors to your site that won’t have the time (or patience) to read.
Today, maybe more than ever, images online are worth a thousand words.
Let’s talk about what your images are saying.