FAMILY : Garamond
STYLE : Old-style serif
DESIGNER : Claude Garamond
YEAR : 16th Century
The Garamond family, created first by Claude Garamond in the 16th century, has expanded to include a wide variety of serif typefaces. The sample above is a 20th century version of the typeface known as Adobe Garamond. This version was created by Robert Slimbach and released by Adobe in 1989. There have been many such descendants of this beautiful typeface which is commonly known to be one of the most readable serif typefaces in the world of print.
If you look around, you’ll find you are no stranger to Garamond’s offspring. From the 1980’s until the beginning of the 21st Century, Apple Garamond was the official Apple typeface and adorned many an advertisement. Garamond can also be found in top-tier company logos such as Abercrombie & Fitch or Tiffany & Co. And every child who ever loved Dr. Seuss, knows this type from the pages of his story books. Garamond has stood the test of time and will always be a classic choice.
a. Apple Logo & Slogan , 1984 (technoblimp.com)
b. Abercrombie & Fitch logo
c. Tiffany’s Logo
d. Horton Hears A Who (preparingforpeanut.com)
e. The Foot Book (wikia.net)
f. Oh the Places You’ll Go (cbsi.com)
cover: blushingblack.com (Tiffany Logo), albumagency.com (Apple Inc. Advertising), preparingforpeanut.com (Horton Hears a Who)