The Reset | E-Commerce Shoot

 MEET R | LABEL “On White

When preparing for the launch of R | Label, (The e-commerce apparel brand being introduced by we quickly realized the importance of having amazing images of the pieces on white.


Think about all those magazines you flip through while traveling or relaxing pool side. Remember all those spreads with clever headlines like “must have pieces for this summer” or “our editors favorites”? Well, if you want your brand shouting at potential customers from those shiny little pages, you better have some compelling imagery to share with fashion editors and bloggers when they come knocking.


That’s what this shoot was all about. First and foremost, we wanted to capture the elegance and simplicity of this brand. Next, we wanted to make sure the pieces looked at their best when standing in the spotlight. With the help of a great photographer and wonderful stylists, we were able to make magic happen. We were able to get all of the 150+ shots needed captured, edited and out to publications in record time.

Now, we will be anxiously awaiting those September issues to see this brand featured by some of fashions finest publications. Look out, a fashion Reset is in the future.