WHEN ALL EYES ARE ON YOUR PRODUCT, WHAT IS THAT SAYING?
WHAT IS PRODUCT PHOTOGRAPHY?
Product photography uses specific techniques to showcases products in an attractive way and entice potential buyers to purchase specific products. Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.
DOES THIS SOUND LIKE SOMETHING YOU NEED?
Have you have come up with the perfect product and it’s time to get it out in front of your audience? If so, you are starting to realize pretty quickly the value of good product photography. You also realize that it’s not quite as easy as it might sound. Capturing an image of your product where it is the true hero of the image requires a decent amount of forethought and finesse. For example, is the product being shot on white to serve as a silhouette image for your online store or is it for a trade publication where the product is the hero? Is it being featured in a lifestyle situation that tells a larger story or just in a pretty background with a soft focus?
Whatever the purpose or purposes, you need to start with the “where” is it being used and go from there. With that in mind, you can then determine the best way to capture that “money shot”. And, believe it or not, there is a great deal that goes into capturing an image that looks natural and authentic.
We have spent years finessing some of the industry tricks for making an image “look” perfect. To make some of those images a reality, we have partnered with some amazing photographers. We know just how much to strip out of your image to make sure the image is focusing on the product. This will allow for a more versatile image that you can use for multiple things, while elevating the perceived value of your product, and your brand as a whole.
Take a look at some of these sample product images. Then, let us know when you are ready to talk about capturing your perfect shot!