THESE DAYS PICTURES ARE WORTH AT LEAST A THOUSAND WORDS – PROBABLY MORE!
Photography enables you to show your customers what you have to offer rather than tell them. In this day and age, consumers like to see things for themselves before making a decision about a brand or a purchase. The internet has made this increasingly possible, which means photos and videos of your products and service offerings are more valuable than ever before.
Often times the cost of professional photography makes it tempting for businesses to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low quality, unprofessional photos will communicate the same message about your brand and, the products and services you offer.
Your photos and your website are hugely important when it comes to making a first impression on customers. I mean, let’s face it… in a world saturated with options upon options all of us have resorted (more than once I would venture to guess) to making our decisions on “looks” first. If nothing else, our initial impression that determines whether or not we keep digging into a product or a brand is definitely based on the way we perceive your brand. Our perception of what you stand for, the quality you offer and the authenticity of your brand are all made in a split second decision as we scroll past an image, flip past an ad or walk past a display. Perception is reality so let’s make yours a winner.
In any lifestyle product photograph, the context is as important as the product. Your pictures illustrate that all-important promise you are making to your audience “when you enjoy this product, your life can be like this”. The talent selected, the scene that is set and the props that support it are all intentionally placed within the image. This helps to convey a message to the audience. They tell the supporting story to the product or help to round out the hero brand visual. These elements all need to be intentional and serve a purpose. Often, less is more. You don’t need a dozen different items to cram into a photograph. Your product needs to stand out and be of number-one importance in the image. After all, your audience is going to take 1-2 seconds to soak up the message your image is telling, so make sure it’s selling it loud and clear. Take a look at some of our favorite lifestyle images and see if you can hear what they are screaming to the consumer.
Think you might need a little help making the magic happen? Let’s Talk!