Kickstart Reading’s Brand Refresh

Ready. Set. Read!

While you have been off enjoying summer break poolside, we have been busy working with the Kickstart Reading team to give their brand a refresh before another school year started.

We huddled up with Lauren and Rob back in May and kicked things off by learning all there is to know about what Kickstart Reading offers, why they are so passionate about the brand and how they want to grow it over the coming years. Then, we rounded up some of our favorite tiny readers and watched how they used Kickstart Reading, what made them excited about it and what they had to say about it. Then, we got to work on generating a brand that represented all that Kickstart Reading stands for and stands behind!

From a refreshed logo and bright color palette, to custom child-like illustrations, to a new website, every aspect of their brand was taken into consideration. Today, you will see a bright, fun, engaging website that is designed around the fundamentals of teaching a child to read.


From the custom photography and videos, to the messaging to the emails you receive, each aspect was designed and thought through to make your experience a perfect one.

If you aren’t following them on social, start! You will not only learn more about how this brand is helping tiny readers across the country, but you will get to see the brand story continue to come to life through custom illustrations.


From the moment you encounter this brand, regardless of where, we hope you instantly understand the passion and dedication they have to helping your child read, and have fun doing it!

As you are knocking out that back-to-school shopping list, be sure to put Kickstart Reading on the top.